What’s Your Best AD Idea For The #ZenFone 3?

Now is the time to unleash your creativity and wild imagination, do participate!


ASUS is inviting Malaysians and a few other selected countries  to contribute amusing

and entertaining plot ideas that will be collected to produce a series of three video

advertisements highlighting the new ASUS ZenFone 3.


‘Directed By You’ contest is the first campaign by a smartphone maker to create a

series of crowdsourced ads, and was inspired by the first crowdsourced

ZenFone 3 advertisement.


The Alien and the Dinosaur (youtube.com/watch?v=goh5ZPOr5NY), created from ideas

provided by New Yorkers who were interviewed at random.


This contest will involve fans submitting short stories that will be assembled into a

complete plot for three video ads that will be produced by groups of professional

filmmakers and artists and shot entirely using ZenFone 3.


Watch what happens when people on the street are asked to become the commercial

director for the new ASUS ZenFone 3, the incredible new smartphone that lets you

become anything you want.

The Alien and The Dinosaur #IncredibleIsNow – ZenFone 3 | ASUS:

How it Works

  • Participation: To help create the new series of ZenFone 3 video ads, participants from Malaysia and other selected participating countries are advised to follow these instructions:
    1. Visit the Directed By You website at  www.asus.com/event/directedbyyou/my/
    2. For a period of three weeks starting from November 8th, participants can submit story ideas with two conditions: stories must be kept within a 200 character limit and must contain a “daily key word” that relates to the topic of the week.
  • Weekly topics: Each video ad in the series will focus on a key topic regarding the ZenFone 3 and will be composed of stories contributed from a single week. The three topics are photography, entertainment and gaming.
  • Prizes
    • Daily Prize: A ZenFone 3 will be given as a daily prize for the best entry of the day
    • User generated video ad: In addition to winning a ZenFone 3, the participants who submit the best entries of each day will have their ideas turned into a curated storyline and turned into the plot for a video ad that will be created by groups of prominent influencers who will either direct or act in them.



Watch Tutorial Video here:

ASUS Malaysia Official Website
ASUS Malaysia Official Facebook
ASUS Malaysia Official Twitter
ASUS Malaysia Official Instagram



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