Kit Kat in Japan wants to encourage students during exam time by giving them respite from studies in the form of a hologram of popular boy band DISH//.
The campaign is called ‘Kit Mail’, which allows people to send students the Kit Kat chocolate bar in the mail to wish them good luck during their studies.
The special Kit Kat are being sold throughout the exam season (January to March) in post offices around Japan.
Video by Youtuber: hk smartmedia