What’s Your Best AD Idea For The #ZenFone 3?
Now is the time to unleash your creativity and wild imagination, do participate!
ASUS is inviting Malaysians and a few other selected countries to contribute amusing
and entertaining plot ideas that will be collected to produce a series of three video
advertisements highlighting the new ASUS ZenFone 3.
‘Directed By You’ contest is the first campaign by a smartphone maker to create a
series of crowdsourced ads, and was inspired by the first crowdsourced
ZenFone 3 advertisement.
The Alien and the Dinosaur (youtube.com/watch?v=goh5ZPOr5NY), created from ideas
provided by New Yorkers who were interviewed at random.
This contest will involve fans submitting short stories that will be assembled into a
complete plot for three video ads that will be produced by groups of professional
filmmakers and artists and shot entirely using ZenFone 3.
Watch what happens when people on the street are asked to become the commercial
director for the new ASUS ZenFone 3, the incredible new smartphone that lets you
become anything you want.
The Alien and The Dinosaur #IncredibleIsNow – ZenFone 3 | ASUS:
How it Works
- Participation: To help create the new series of ZenFone 3 video ads, participants from Malaysia and other selected participating countries are advised to follow these instructions:
- Visit the ‘Directed By You’ website at www.asus.com/event/directedbyyou/my/
- For a period of three weeks starting from November 8th, participants can submit story ideas with two conditions: stories must be kept within a 200 character limit and must contain a “daily key word” that relates to the topic of the week.
- Weekly topics: Each video ad in the series will focus on a key topic regarding the ZenFone 3 and will be composed of stories contributed from a single week. The three topics are photography, entertainment and gaming.
- Daily Prize: A ZenFone 3 will be given as a daily prize for the best entry of the day
- User generated video ad: In addition to winning a ZenFone 3, the participants who submit the best entries of each day will have their ideas turned into a curated storyline and turned into the plot for a video ad that will be created by groups of prominent influencers who will either direct or act in them.
Watch Tutorial Video here:
If you have anymore questions, please comment below and we will answer you.